MacArthur Boulevard Baptist Church (MBBC) Career Transition Network (CTN) in Irving, Texas had a 5 panel presentation on career search in early May.
There were 80+ people in attendance. It was a great turn out. They recorded the whole program including the Q&A session.
The full audio is loaded on the MBBC web page. Find the Career Transition Network (CTN) image on the front page and click it to find the bios and the podcast. Great information on networking, career transition, and having a marketing plan.
These are my notes on Amazon.
Amazon! This is the biggest bang for the buck on your name and it you get to help Amazon and authors selling more books. Win-Win.
The method? Critique books. Review books. Promote books.
Here is the but - do it in a positive, productive, and enlightened fashion.
Do it in a way that demonstrates your knowledge on the subject, the author, the industry.
Before becoming a recruiter and needing to teach this stuff I wrote about origami books on Amazon. As an enthusiast I didn’t care why a book sucked. I cared why you would buy a book.
This helps sell more origami books. More books sold would mean more books get written…and the cycle repeats itself. Yea origami.
Do what I did – accidentally or not – find something worth sharing. Find the up-side. Find something to recommend in the book.
I would find a great picture, diagram or model - something to make the book worth owning or borrowing. You do the same thing in your space.
Do not be the crank that complains about the short-comings of a book – even if the criticism is accurate. Do not be the crank that piles on about how bad the book is.
We do not want to work with cranks and guess what? We don’t hire cranks either.
Write something that promotes the book via your insights to the profession.
If it is a really bad book – find a different book.
The goal is to showcase your knowledge and by doing so infer your commitment to the profession. This is the first trick to using Amazon for your digital footprint.
The second trick with Amazon is the same trick with writing recommendations on LinkedIn – include your name, job title, and contact information. That’s it.
Since Amazon is not a meta-site you can space out the phone number and use periods between the area code, prefix, and exchange.
Yes - Spell out the @ symbol with (AT) and spell out the period using (DOT) if you are worried about spam…but include this information.
If Amazon sells products related to your space and you can write something to the up-side and reviews those products, do it.
How does any of this help your digital footprint?
The search engines index Amazon like it was its own sub-set of the Internet. Amazon allows this because it allows for viral marketing of their products (books).
You benefit by viral promotion.
That is the fast five – it should be your minimum start for creating Your Digital Footprint.
Dirk Spencer - Recruiter
Dirk Spencer – Creator of Resume Psychology
DirkinDallas – Twitter.ComResume
Psychology Group – LinkedIn.ComLION – LinkedIn.Com
Member of DFWTRN.Org
AIRS Trained
Cyber Sleuth
Podcasts
– http://tinyurl.com/qmzcpp (Radio Interview - April 18th)
– http://tinyurl.com/r7hlh7 (Your Digital Footprint - Podcast MBBC CTN)
© Dirk Spencer
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Hi Dirk, thanks for the tip. Will do this on a couple of great books I've read recently.
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